2. Use Photos. A picture is worth a thousand words. Not only do photos of your restaurant interior or exterior add color to a site, but they also offer information about the style and approach of your establishment. To most diners, restaurant appearance is an important factor when choosing a dining establishment.

3. Display Your Menu. Your menu is your most powerful marketing tool and is an essential part of a well designed site. It can sway a potential customer to choose your establishment.

4. Display Your Specials. This feature serves multiple purposes. It gives people a reason to come back to your Web site, it lets frequent customers know when their favorite dish is being served, and it may lure someone in who is bored with your standard menu.

5. Make a Map. Let potential customers see how easy and convenient your restaurant location is. This is especially helpful to out-of-towners.

6. Include Web Coupons and Special Offers. Give people a reason to hit your site and then reward them for doing so.

7. Strut Your Stuff. Include positive reviews or awards your establishments has received. Good reviews from your local paper can increase your business dramatically.